{"id":5443,"date":"2024-01-11T06:19:33","date_gmt":"2024-01-11T06:19:33","guid":{"rendered":"https:\/\/bestyachts.net\/?p=5443"},"modified":"2024-01-11T06:24:43","modified_gmt":"2024-01-11T06:24:43","slug":"what-are-the-core-values-of-superyacht-builder-sirena-yachts","status":"publish","type":"post","link":"https:\/\/bestyachts.net\/tr\/what-are-the-core-values-of-superyacht-builder-sirena-yachts\/","title":{"rendered":"What are the core values of superyacht builder Sirena Yachts?"},"content":{"rendered":"

\u201c<\/strong>Things are going good for Sirena Yachts<\/u>,\u201d confirms the yard\u2019s CEO \u00c7a\u011f\u0131n Gen\u00e7. The Turkish builder has been in the industry for just a few years, and in that time, has achieved enough to be considered one of the top players in its field.<\/p>\n

Launched in 2016, Sirena Yachts specialises in comfortable and efficient yachts from 17 metres upwards. The first products flew off the shelf and the firm\u2019s order book has flourished ever since. The growth of Sirena Yachts can be attributed to not only the success of its products, but the strong core values of the company. Having been in the company from the very beginning, Gen\u00e7 shares more about how the company has developed with its core values intact.<\/p>\n

\n
\n\"\"<\/picture>\n
<\/div>\n<\/div>\n
\n
Sirena Yachts’ CEO \u00c7a\u011f\u0131n Gen\u00e7<\/div>\n<\/div>\n<\/div>\n

Expand one step at a time<\/strong><\/h2>\n

\u201cWe know that 50 per cent of our boats go to the US, and this market has already generated 75 units for us,\u201d says Gen\u00e7. The yard\u2019s Yachts line includes the 58, 68, 78 and 88 and is completely sold out until 2024 with orders being secured well into 2025.<\/p>\n

Due to this success, Sirena\u2019s network of American dealers has great insight into the local client base and helps to generate ideas such as the island kitchen found on the Sirena 78. Although this particular feature is well-suited to the US clientele and their way of living, the platform can be tailored to suit any owner anywhere in the world.<\/p>\n

\u201cEver since launching our first boat in 2017, we have become well-known and established in the US and, if you include the Turkish market, also Europe,\u201d says Gen\u00e7. The team at Sirena find it reassuring to have secured approval from these markets, and had no problem establishing a dealer in the Emirates. Soon after doing so, two units were sold in quick succession. \u201cI feel we are going to be of great interest to the yachting community in the Emirates,\u201d adds Gen\u00e7.<\/p>\n

\n
\n\"\"<\/picture>\n
<\/div>\n<\/div>\n
\n
Sirena 88<\/div>\n<\/div>\n<\/div>\n

Next on the list is the Asian market. \u201cWe want to be global. But we will achieve this slowly, step by step,\u201d says Gen\u00e7. And the firm\u2019s new superyacht line may help the business on its way across the globe. \u201cThis move was always in our strategic plan,\u201d explains Gen\u00e7. \u201cHaving built over 100 units and achieving the success we have, especially with the pocket superyacht Sirena 88, it was an easy decision to move on to the superyacht project.\u201d<\/p>\n

The range will include a 35 metre, 42 metre and a 50 metre model, and the design was inspired by the popularity of the Sirena 88 and its spacious and comfortable social spaces. Despite the busy order book, Sirena aims to have one of its new superyachts on show at the 2025 Monaco Yacht Show.<\/p>\n

\n
\n\"\"<\/picture>\n
<\/div>\n<\/div>\n
\n
Sirena 78<\/div>\n<\/div>\n<\/div>\n

Offer good delivery times<\/strong><\/h2>\n

The yard has a workforce of over 1,000 that strive to maintain good delivery times. \u201cThe yard is fully-integrated with everything from stainless steel and furniture workshops, to teak and upholstery studios. This makes our lives easier, as if a customer asks for a modification, no matter how big or small, we can do it in-house, know that we can deliver on quality and on time, and don\u2019t need to rely on a subcontractor.\u201d<\/p>\n

Sirena is prioritising its order book. \u201cUntil recently, Sirena was a supplier for Azimut,\u201d explains Gen\u00e7. \u201cNow we have freed up this space for more of our own orders.\u201d However, Sirena still needs more space, and the team are looking for a new facility to move into in March 2023. \u201cIf we find a new facility, we will be doubling our production,\u201d he adds.<\/p>\n

\n
\n\"\"<\/picture>\n
<\/div>\n<\/div>\n
\n
Sirena’s 50m superyacht<\/div>\n<\/div>\n<\/div>\n

Maintain an established design<\/strong><\/h2>\n

So far, Sirena has established design partnerships with exterior designer Germ\u00e1n Frers and interior designer Cor D. Rover who create distinctive cruising yachts known for their performance and spacious wide-beam interiors. \u201cWe are not only known for our design, but for the seaworthiness and efficiency of our hulls,\u201d explains Gen\u00e7. \u201cOur designers and engineers continue to redefine the capability, comfort, efficiency, and look and feel of our yachts.\u201d And this philosophy has also been embedded into the yard\u2019s larger superyacht models. \u201cThis is what our existing customers are expecting from us,\u201d he adds.<\/p>\n

To continue evolving, Sirena is looking to broaden its scope of designers. \u201cIf the client wishes, we are keen to invite different designers to our superyacht range,\u201d says Gen\u00e7. \u201cThis way, we can learn and try different things. For example, Van Oossanen Naval Architects have created a new hull design for the Sirena Superyachts<\/u>, there is more of a hull vane below the propellors which will increase the performance of the boat.\u201d<\/p>\n

\n
\n\"\"<\/picture>\n
<\/div>\n<\/div>\n
\n
Skylounge on board the Sirena 88<\/div>\n<\/div>\n<\/div>\n

Care about the customer<\/strong><\/h2>\n

One way Sirena Yachts has ensured it can keep in touch with its customers is through its warranty programme. With a two-year duration, this type of long warranty is offered by very few yards. Sirena speaks to its customers regularly and has several repeat customers as a result. \u201cThere are a few owners of Sirena 88s who are looking at the superyacht range. And on the smaller side, one of the happy owners is upgrading from an original Sirena 64 that was purchased from us three years ago. The family are Turkish and enjoys cooking, so when they first saw the Sirena 78 and her huge galley, they fell in love,\u201d explains Gen\u00e7.<\/p>\n

\n
\n\"\"<\/picture>\n
<\/div>\n<\/div>\n
\n
The galley on board the Sirena 68<\/div>\n<\/div>\n<\/div>\n

Be at the forefront<\/strong><\/h2>\n

The standard performance package offered by Sirena includes combustion engines. However, if a customer desires a more sustainable option, Sirena has the infrastructure to offer a hybrid system. \u201cSustainability is a trend we don\u2019t want to ignore. And so we have created a hybrid solution for our superyacht range and can redesign the engine room to fit the system,\u201d says Gen\u00e7. \u201cWe are also experimenting with adding a fully-electric system into our smallest yacht.\u201d<\/p>\n

Over half of the Sirena workforce come from the automotive sector, and the holding company\u2019s core business is one of the most efficient and productive manufacturers. As a result, the in-house team have worked on everything from military vehicles to transport parts. \u00a0\u201cIf you hold a handle on public transport in Turkey, it\u2019s likely that we have made it,\u201d Gen\u00e7 says. \u201cWe have so many talented people here, with a range of skills that only benefit Sirena Yachts, and make our innovations a reality.\u201d<\/p>\n

More Information www.boatinternational.com<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u201cThings are going good for Sirena Yachts,\u201d confirms the yard\u2019s CEO \u00c7a\u011f\u0131n Gen\u00e7. The Turkish builder has been in the industry for just a few years, and in that time, has achieved enough to be considered one of the top players in its field. Launched in 2016, Sirena Yachts specialises in comfortable and efficient yachts…<\/p>","protected":false},"author":1,"featured_media":5444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[249],"tags":[],"class_list":["post-5443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/posts\/5443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/comments?post=5443"}],"version-history":[{"count":0,"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/posts\/5443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/media\/5444"}],"wp:attachment":[{"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/media?parent=5443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/categories?post=5443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestyachts.net\/tr\/wp-json\/wp\/v2\/tags?post=5443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}